One of the most important things to know about building a brand is the target audience. Think about the types of people you want to sell to, such as new dog owners, younger canine companions, and dog show trainers. You can even target a niche market to get a better…

As we enter the fall season of 2020, many retailers and eCommerce stores are gearing up for their biggest sales quarter of the year. But with the pandemic still tightening its grip on the country, many business owners and digital marketers are considering shifting their strategy. …

In case you’re not one of the 150 million Amazon Prime members worldwide, here’s a quick rundown: Prime is Amazon’s membership program. For around $12 per month, Prime members get exclusive deals and discounts: free delivery; a 30-minute head start on “Lightning” Deals; special offers at Whole Foods (and 5%…

Scott Hirsch, CEO of Media Direct, is an internet marketing pioneer widely recognized as an expert in e-commerce and the online marketplace. As we all know, these are extraordinary and unprecedented times. A number of industries are experiencing significant fragmentation, and many of the companies in these sectors are ready…

Building the new — at this point, what choice do we have? The Covid-19 crisis has upended almost everything we knew and expected about our work, our careers and our way of life. Sadly, as the crisis continues, while unemployment is improving, we are not out of the woods and…

Scott Hirsch, CEO of Media Direct, is an internet marketing pioneer widely recognized as an expert in e-commerce and the online marketplace. You don’t need me to tell you we’re going through hard times. Some of us might have thought we would be past the pandemic by Memorial Day or…

Scott Hirsch hasn’t always been a widely recognized eCommerce, digital data, and online marketplace pioneer.

Part of being digital natives means grasping technological nuances better than previous generations. Gen Z speaks to this notion, with almost 50% of college students knowing how to train algorithms to give them what they want. This demographic actively leaves comments and clicks content they want on their feeds. You need to speak the language of Gen Z if you’re going to reach them with your message. Relying on social media algorithms to do the work for you isn’t enough.

No matter how people feel about the last 13 months, everyone can agree that our day-to-day lives have completely changed. From holidays to birthdays to working and shopping, everything changed out of pure necessity. However, as more vaccinations roll out, many tasks will eventually return to normal when the pandemic…