Part of being digital natives means grasping technological nuances better than previous generations. Gen Z speaks to this notion, with almost 50% of college students knowing how to train algorithms to give them what they want.

This demographic actively leaves comments and clicks content they want on their feeds.

You need to speak the language of Gen Z if you’re going to reach them with your message. Relying on social media algorithms to do the work for you isn’t enough.

Originally published at https://thestartupweekly.com.

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Scott O Hirsch

Scott O Hirsch

Scott Hirsch is a well-known internet marketing guru who specializes in eCommerce, digital data, and the online marketplace.